Name Image Likeness (NIL)

Name Image Likeness (NIL)

Opportunities for student-athletes to earn income from their NIL are plentiful and can include participation in product advertisements and placement in print ads, television ads, and with radio appearances as well as billboards. Social media also will present a new frontier for student-athletes to monetize exposure and gain financial opportunity through NIL. Student-athletes may also be in a position to receive appearance fees at stores, venues, and events and may also be able to engage in other ways like participation in autograph signings and offering paid private coaching sessions.

Consulting with a reputable sports marketing agency before engaging in any business venture is always recommended whether you are an athlete or parent of one. Monetizing your NIL is no exception especially because of strict NCAA compliance and eligibility considerations.

If you are a current or prospective NCAA student-athlete and believe that you may be in a position to financially benefit from your NIL now, kindly give us a call or shoot us a note to start the conversation about how Max Sports Marketing can help you achieve your NIL goals.

Max Sports Marketing can aid NCAA student-athletes with NIL issues in some of the following ways:

  • Interfacing with school compliance officers and offering support in documenting the NIL relationship to ensure that they are NCAA compliant and do not risk eligibility.
  • Representing student-athletes in disciplinary and enforcement actions brought by the NCAA or a member institution in connection with alleged improper usage of NIL or non-compliance with NIL legislation.
  • Providing contract drafting, contract review, and offering legal advice where appropriate when entering into an approved NIL relationship with business partners and/or appropriate third parties.
  • Providing representation and advocacy for student-athletes in all facets of NCAA NIL related compliance and enforcement.
  • Providing assistance and counseling to student-athletes about how to benefit from their NIL in compliance with NCAA Legislation.
  • Drafting and/or reviewing of business documents that will likely accompany NIL related business relationships.
  • Providing legal representation in connection with the collection of money earned but not paid for work performed by a student-athlete by a business partner or third party (Breach of Contract).

Lets start the conversation about how Max Sports Marketing can help you earn some real income on your Name, Image and Likeness (NIL).   Kindly send a note to to get the ball rolling!






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