Our Team

Our Values

MSM is a sports marketing agency like no other.  We hold strongly to our values deeply rooted in integrity.  We believe in constant innovation and cultivating a mindset that fosters forward-thinking and that good things will follow.

We are truthful and honest in all areas of our professional and personal lives. When faced with difficult decisions and hard choices, we always do the right thing. Right is Right even if nobody is doing it and Wrong is Wrong even if everyone is doing it.  We are committed to our values and we protect our culture and clients through our commitment to integrity.  We have adopted the legendary UCLA Coach John Wooden’s Pyramid of Success as a model for our approach to business and client relations.  We look forward to serving you in this manner.  Meet some of the amazing people on our team.

Cory Shakarian, Partner

With over 20 years of executive & consulting experience in professional and collegiate sports Cory sets the bar high when it comes to sales & marketing. He has held executive positions with the San Francisco Giants, The NBA, The Clippers, MLS & Live Nation. Consulting engagements include the Rose Bowl, Stanford, USC, Phoenix Suns & Los Angeles Coliseum. Cory implements game changing strategies in premium seating, tickets, sponsorship, marketing, advertising and fan engagement.


T. Maxwell, Partner

Maxwell is a proud graduate of Syracuse University.  Armed with a degree in mathematics he immediately moved to San Francisco to experience the birth of the internet.  Over the next two decades Max cultivated a unique 360 degree view of digital marketing with extensive experience on client, agency and technical sides of the industry. Max has held c-level executive positions with Larkspur Hotels and The Meruelo Group (Phoenix Coyotes) in Los Angeles before launching a top Los Angeles digital marketing agency, eMaximize.  Max is also a writer for Forbes and is passionate about creating effective marketing strategies for sports teams.

sports marketing agency Paul

Paul Grammatico, General Counsel

Paul Grammatico is our general counsel and trusted friend.  Paul is an experienced litigator who has successfully defended clients in a variety of industries at both the trial court and appellate level for over a decade as lead counsel.  Prior to entering private practice, Paul completed law school at USC’s Gould School of Law and prior to that, obtained a B.A. in English from the University of Southern California with minors in philosophy and news media and society. Paul is active in the California Lawyer’s Association, formerly serving as chair of the Consumer Financial Services Committee. Paul is an avid sports fan, enjoys parenting, playing tennis & being Italian.

Mike Beiras

Mike Beiras, Business Development

Mike is a graduate of Texas Tech University where he accepted a full scholarship to throw 95mph fastballs.  Upon graduating Mike was drafted by the Seattle Mariners and played three seasons in their minor leagues.  Mike brings a unique & valuable perspective to our agency having been a blue chip recruit and professional athlete.  Mike was also a federal probation officer for over 20 years before joining MSM.

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