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Cory Shakarian

Cory Shakarian, Partner

With over 20 years of executive & consulting experience in professional and collegiate sports Cory sets the bar high when it comes to sales & marketing. He has held executive positions with the San Francisco Giants, The NBA, The Clippers, MLS & Live Nation. Consulting engagements include the Rose Bowl, Stanford, USC, Phoenix Suns & Los Angeles Coliseum. Cory implements game changing strategies in premium seating, tickets, sponsorship, marketing, advertising and fan engagement.

 

What Our Clients Say

Peter M.

Senior Account Rep, GOOGLE

"I have worked with Max extensively over the years and he continues to prioritize the highest impact marketing strategies to drive consistent ROI for his clients. Max is an expert at leveraging his marketing expertise to get the best performance out of every advertising dollar."

Markeisha Everett

Senior Associate Athletics Director, University California, Berkeley

"I reached out with a vision for our football program and Cory & Max responded with a detailed plan that we were able to execute on immediately. Their analysis and recommendations were realistic and have been extremely useful in our planning as we prepare for next season. "  

Ashwin Puri

Chief Athletics Operating Officer, Villanova University

"Cory is one of my closest sports colleagues since 2007 when we worked side-by-side at the NBA league office in Marketing and Business Operations. He was extremely impactful in our ticketing and sponsorship business. Cory has also consulted for me on several revenue generating projects in both college athletics and pro sports. I would recommend MSM to any sports organization looking to build a stronger brand and increased revenue."  

David Kao

Chief Operating Officer, Santa Cruz Warriors

"I've had the pleasure of working with MSM on multiple engagements.  They're knowledge of professional & collegiate sports is second to none.  Cory consistently implements innovative and lasting strategies to drive ticket sales, sponsorship and revenue.  I highly recommend MSM to any sports organization looking to improve its bottom line."